Marketing Questionnaire

1. What do you want people to do when they visit your site? What is the #1 thing?

2. Who is your target audience? Are there any distinctive customer segments you are targeting that differ from each other?

3. What does your “bread and butter” customer look like at this point in your business? What does your ideal customer of the future look like?

4. What is your primary value proposition? What makes you THE choice in your niche?

5. What is your core offer? Describe the product or explain the process.

6. What are the primary emotional benefits that have tended to resonate the most with customers?

7. What are the primary analytical points, case studies, or figures that have prompted a “wow” response?

8. What aspect of your pitch has been, in your opinion, the most effective at selling customers on your business?

9. What are the primary problems and challenges customers come to you to solve?

10. Do you have direct competitors that you are wanting to outperform?

11. How are you better than your competitors?

12. In addition to direct competitors, are there any alternative options your potential customers are considering?

13. How are you better than those alternatives?

14. How do people typically find your website. Name all traffic sources that make up 15% or more of incoming traffic.

15. What sort of tone and brand image do you wish to project?

16. Are there any businesses that you want to emulate in some way?

17. What is your favorite thing about your business?

18. What is your favorite thing about your customers?

19. How many people will be involved in providing feedback on the copywriting?

20. Is there anything else you feel should be known while writing your copy?